How we are paid

Where the money comes from

The board is the commercial part of this site. Operators pay for a slot on it: a position that carries their brand name, an offer line, a list of payment chips, one editorial score on a ten-point scale and a single outbound link to their own site. That slot fee is the whole of our income. There is no display advertising, no sponsored article and no paid review anywhere else on these pages, so the commercial relationship lives in one visible place and nowhere else.

A fee buys a place on the board, not a position at the front of it. The scores are our own editorial judgements, the running order follows them, and none of that arithmetic is for sale. An operator who dislikes a score has exactly one remedy, which is to give up the slot.

What no payment can touch

Anything the guides print is off the market. No operator can buy a word of prose, a cell in a data table, a verdict, or a row in a comparison table. Comparison tables are text rather than links, and every figure in one is a range typical of its category, assembled from the terms operators publish, never a quotation of a single promotion. The calculators, the charts and the worked examples run on stated assumptions, printed beside the tools, and those assumptions do not move on request. Ask us to soften a licence label, trim a wagering range or lift a score, and the answer does not change with the size of the fee.

How to read the board

Read the board as a first pass, nothing more. Offer terms at this end of the market move often, sometimes without notice, and a line printed on a board entry can be out of date the day after it ships. So treat each entry as a lead to check, not a term to trust: open the operator’s own terms page, find the wagering figure, the minimum deposit, the cashout cap and the expiry, and satisfy yourself that the two accounts agree before any money moves. The score expresses an editorial view of an offer of that kind. It predicts nothing and promises nothing about anyone’s session.

Inside an outbound link

Every outbound link on the board is an affiliate link, and the code announces that on every click. Each link carries a nofollow sponsored attribute, the standard marking for a paid or commercial link, and each one routes through an internal address beginning /prize/ before it hands off to the operator’s site. That redirect answers with a 302 status, sends noindex, nofollow and noarchive headers, and sits behind a robots.txt disallow, so search engines never treat the trail from this site to an operator as an endorsement. The machinery exists so the commercial character of every click is declared in the code as well as on this page, and it costs a reader nothing but a moment.

Why every page states the licence gap

The operators who hold slots on the board are offshore operators. A check of the Gambling Commission’s public register at the time of writing found no evidence of a British licence for them, and the board labels each entry accordingly, pointing readers to the register to verify the position for themselves. As a class, offshore sites sit outside GAMSTOP, keep no entry on any British register, provide no approved route for dispute resolution, and fall outside both the British credit card ban, in force since April 2020, and British game-testing requirements.

Playing on such a site is not an offence for the individual; the law’s penalties fall on operators and advertisers. What a reader gives up is protection, not legality, and that is precisely why the gap is stated on every page rather than left in a footnote. A GAMSTOP exclusion covers the licensed online market and does not extend offshore. A complaint about an offshore operator has no approved route to an independent adjudicator. None of that changes when a slot is paid for: a fee buys visibility on this site, and nothing else.